INFLUENCE OF AUTOBLOGGERS ON THE ATTITUDE TO DRIVING A CAR OF THEIR SUBSCRIBERS

The article discusses approaches to the definition of the term "video blog". The necessity of scientific study of the blogosphere and, in particular, video blogs is substantiated. Video bloggers, gaining more and more popularity among their subscribers, are becoming authoritative experts in various fields of life for many, The problem of the study lies in the contradiction between the growing popularity of video bloggers and very limited information about their influence on subscribers The key topic of the presented article is the results of an empirical sociological study devoted to the evaluation by subscribers of the most popular automotive video blogger of our country, Konstantin Zarutsky, its effects on subscribers ' attitude to driving a car