PROMOTION STRATEGY OF THE CHILDREN'S CENTER "COSMOS"

The article describes the experience of promoting the children's center "Cosmos", located in the Samara region. The low relevance of the existing approach to promotion is proved, the brand book of the Samara Holidays group of companies is analyzed. Segmentation of the target audience of the children's center was performed, based on the analysis of clients of recent years. The text describes the main competitors of the company in the Samara region, the advantages and disadvantages of their positioning. A promotion strategy has been developed taking into account the crises that have occurred in the organization, its established image and the capabilities of the available capital. The article presents the target audience of the strategy and the tools necessary for its implementation.