No 2 (17) (2020)

Тhe article explores the principle of superposition of a main character in works of art correlated to post-non-classical aesthetics. It has been shown how the principle of superposition adopted from quantum physics is able to reveal not only the specific of the main character’s position in the depicted world, but also the features of a possible interpretation of a text. The essential difference between the superposition model and the concept of a «flickering» subject has been demonstrated. The following is a description of the impact of the principle of "superposition" on the «author-hero-recipient» relations: author loses the features of the absolute, defining the integrity of the described world, and the recipients get the opportunity to set the correct (from their position) interpretation of reality.

This article aims to analyze the work of B. Z. Doctorov's «Biographical interviews with fellow sociologists», to reveal the features of the professional generations of sociologists, identified earlier by the author. The article raises the problem of differences in the ways of coming of sociologists of different generations to science, the peculiarities of the topics of their research, issues of the relationship of sociologists with the authorities and colleagues. In this study, an attempt is made to study the features of the «revival» of sociology in Russia and the relevance of this is due to the unique cultural and historical situation that took place in the XX–XXI centuries, when, after the active development of sociology in pre-revolutionary Russia, this science is prohibited in the USSR, and reappears in the second half of the XX century.

The object of this research is the image of Russia in the media of the United States, Great Britain and Germany. The purpose of this research is to identify the image of Russia in the media of the United States, Great Britain and Germany and the attitude to it. The research methods are theoretical, general scientific and empirical methods. Theoretical results are the following: the concept of the mass media was defined, the meaning of the mass media in the United States, Great Britain, and Germany was analyzed and the image of Russia in the media of these countries was identified, the attitude to Russia in the media in the United States, Great Britain, and Germany was studied. We have determined that Russia is an enemy in the media of the United States and Great Britain. For the best effect on society the media form stereotypes about Russia to aggravate the international situation. Germany does not show a positive or negative attitude to the image of Russia, perhaps because their interests do not overlap.

In this article discusses the main approaches to the definition of the term «robotization». The key topic of the article is robotization as an object of sociological analysis. The main trends in the use of robotic devices are shown. There is no doubt that robotization and its social consequences require close study by sociologists. However, existing studies of society's attitude to the social consequences of robotization give ambiguous, and sometimes contradictory results, and do not yet give a complete picture of this problem. If we talk about domestic studies of the social consequences of robotization and automation, their number today is very few.

This article outlines the positions of American scientists Neil Hove and William Strauss on the theory of generations, which they scientifically substantiated in 1991 – the pattern of identifying generations, the relationship of the new generation with the previous ones, and also presents the result of adaptation of the theory by Russian researchers and practitioners in the field of mass communications. Analyzes the characteristics of Generation Z’s representatives based on research presented by domestic experts, and demonstrates the application of the analysis results in the development and conduct of a youth educational campaign project. It has been proven that the use of Generation Z characteristics can be considered as one of the aspects of target audience analysis.

This paper examines the application of virtual reality in modern technologies of vocational education: studies the concept and social aspects of virtual reality, analyzes the use of modern VR technologies in education. Here are the results obtained during the analysis of conducting a free interview with employees of the Kuibyshev Railway. On the basis of the results obtained, a number of recommendations are proposed for the modernization of practical training on simulators in the training center for workers of locomotive crews. In general, workers of locomotive crews who improve their qualifications at the Kuibyshev Training Center for Professional Qualifications are satisfied with the use of simulators in the training process to develop theoretical knowledge, for them training on simulators is interesting and informative.

The article explores the basic ideas and meanings of the biopolitical theory of M. Foucault. The relevance of the chosen topic is due to the existential orientation of a person to clarify the political conditions of his existence, understanding how the space of co-existence is formed and how burning social issues are solved in it. To solve this problem, the authors analyze the modern public order through an appeal to the concept of biopolitics of M. Foucault. In modern humanities, biopolitics is a topically discussed approach to organizing people's lives and a set of socio-political practices, which, according to Foucault, is becoming the dominant form of population management. The theoretical significance of the study lies in the disclosure of the communicative nature of biopolitics, in the analysis of the anthropological manifestations of biopolitics at the level of transformation of the subject, the process of medicalization of life and changes of time, work and leisure. The scientific problem is not only the study of the biopolitical aspects of Foucault's work, but also the consideration of real practices of their application in modern history.

In this article it is being proved that strong interest in the problems of historical memory in the modern world is expressed by the state (activity of specialized non-governmental organizations), society (polarization of opinions on the same events; «pressure» of the information space), and science (increasing scientific activity in exploring the historical memory; increasing number of discussions about different aspects in history development). The increase in the volume of information raises the question about the social function of science in general and the social role of a historian specifically.

This article provides and analyzes information on various information systems that are most relevant at the moment, namely the ERP system and the IEM system, their advantages and disadvantages that the user may encounter. Subsequently, the effectiveness of the information system proposed by such an organization as Dodo Pizza Samara LLC was proved. The principle of operation, the structure of the work is considered and disadvantages are also made. The article contains graphic images for convenient representation of the actions, structure, or principles of various systems. Proof of the effectiveness of the latter system is obtained from the conducted Swot analysis and personal experience at the enterprise.

This article presents a study of the stages of work on packaging, defines its functions and essence in the marketing activities of the company. As a result of the analysis, you will get an answer about the essence and role of packaging in interacting with customers, the procedure for developing packaging, and the significance of each of the functions that packaging performs for the benefit of producers and consumers of material goods. It was found that the packaging serves as a seller and is a link between the manufacturer and the buyer. Our research methodology includes the study of a number of scientific articles and papers on the role of packaging in the marketing strategy of the organization, practical experience of existing companies in the development of packaging and analysis of the work of specialists in large marketing agencies.

In this paper, the system market for electronic document management products of two different systems: Enterprise Content Management (ECM). Relevance continues with the globalization of business processes, in which the competitive advantages of Russian companies in the international market are steadily increasing. The article discusses the issues of document management, and also studies the difference in the regulatory framework of the two countries. The results of the study show that for the successful promotion of Russian systems to the world market, measures are needed to modernize the offered products.

In this article the main areas of business processes digitalization in the personnel management of the organization were examined. The advantages and disadvantages of the digitalization process were marked out and an analysis of the practical implementation of digital technologies in large foreign and domestic organizations was conducted. The analysis of statistical data on the use of modern technologies in companies was carried out. The authors examined the use of HR-digital technologies in such business processes as personnel recruitment and assessment. The process, disadvantages and advantages of implementing HR-digital were examined using crowdsourcing and crowdrecruiting projects.

This paper considers the issue of choosing styles of conflict resolution, their impact on the climate within the organization, as well as the need to synthesize methods to resolve controversial situations. It has been proven that the best way to resolve conflicts is to prevent relationships within the team. Regardless of the age of the company, its size, the number of employees, it is necessary to apply expert methods of building communication in the team. This will not only improve efficiency but also avoid common disagreements. In addition, the strengths of the best styles of conflict resolution in relation to different countries of the world, mentality and state of the economy have been identified. Of course, relying on any style of conflict resolution should take into account not only the current situation, but also the complexity of the factors that led the employees to it.

In this article discusses several definitions of financial strategy from the authors, as well as various approaches to assessing the effectiveness of a company's financial strategy. The relevance of evaluating a financial strategy arises in connection with increased competition both domestically and on the world market. The article defines the main parameters for evaluating the financial strategy, provides an example of an organization’s financial resources management tools, following the example of M. A. Babenko. A brief analysis of the financial strategy of the company AVTOVAZ PJSC has been carried out - financial indicators, measures taken to implement the strategy, as well as possible risks associated with the outbreak of a new coronavirus infection have been evaluated.

The article deals with problem of increased competition in the educational markets. This is especially relevant for higher education. Much attention is given to modern theoretical approaches to the formation of a university image as an element of it’s competitiveness. The article describes the university’s traditional marketing communications, the composition and content of marketing activities in higher education markets, and also offers a new university marketing communication tool – an educational project. The topic of promoting the image of higher education institutions is relatively new to Russia and it is still poorly developed. The topic of the article explained for the first time and it has the real applications. The article offers a comprehensive description of the educational project («Sputnik» competition) as one of the new PR-tools for promoting the university and proves it’s effectiveness in practice.

In this article, the system of personnel assessment in the guardianship department of Krasnoglinsky district of Samara was analyzed. Graphical model of complex assessment system in relation to the municipal service and the model of competences were made. The modern processes of reforming and digitalizing the environment of the organizations determines the improvement of the personnel management system as a whole, and the personnel assessment system in particular. Therefore, practical recommendations for improving the existing assessment system were offered.

This article discusses the role of decrees by the Plenum of supreme court of the Russian Federation as a source of criminal law. The legislation of the Russian Federation does not assign to the judicial authority the role of their acts. The historical aspect of the development of this issue is considered. In science, the majority believe that the Decision is binding instruments for the application. The opinions of scientists on the mandatory and recommendatory nature of the Plenum supreme court are given. Ways are proposed to address this debatable issue.

The article discusses the problematic issues of revoking licenses from bank credit organizations, reveals the shortcomings of the revocation procedure. The reasons for revoking banking licenses and decisions of the Bank of Russia, which formalize the decisions of the regulator, are analyzed. Based on the analysis of judicial practice, conclusions are drawn about the possibility of appealing the Orders of the Central Bank. By exercising authority, the Central Bank exercises its sanitizing function, that is, it frees the banking services market from unreliable participants. On the other hand, the current situation with mass recalls is unacceptable in a state with a stable market economy. Given formal opportunities to appeal against decisions of the Bank of Russia, their effectiveness is significantly limited. Banks, protecting their rights, do not achieve the solution of tasks to maintain their position in the system. This situation shows the real level of effectiveness of the appeal mechanism.

The article discusses the practical problems of using exclusive rights as a guarantee of obligations, analyzes various theoretical concepts regarding the conflict of law, as well as the “gaps” in Russian legislation designated by the institution. The author determined the specifics of the subject of securing the obligation and proposed methods for solving the problems of the lack of a clear legislative regulation, which were identified in a comparative analysis of the norms of foreign legislation.

The article deals with the responsibility of cosmetologists for the provision of poor quality medical services, raises the problem of developing quality standards, provides relevant examples from the provisions of foreign legislation. The author considered the issue of competition of claims and the possibility of bringing the parties to the contract to tort liability in case of injury to health, it is proposed to change the procedure for calculation of lost earnings in case of injury to human appearance. In general, gaps in legal regulation in the field of aesthetic medicine are identified and the need to reflect the specifics of cosmetic services in the medical system, including in their legal regulation, is stressed.

The article considers the question of the concept and types of cosmetology services, raises a number of problems of legal regulation in the designated industry, analyzes the judicial practice that arises due to the lack of clear regulation of the relations that develop in this sector of medicine. The article describes the subject structure of contractual structures in the cosmetology industry, reveals the main requirements imposed by the legislator to the performer of medical services. The author studies the relationship between the concepts of «cosmetology» and «cosmetic» services, in the course of the study, a system of regulations used in this branch of medicine is built, and a generalizing conclusion is made about the need for additional, more detailed legal regulation, the controversy and ambiguity of a number of legal provisions is revealed.

This article raises problems that have not found their legislative solution. The current Family Code of the Russian Federation only "speaks" of the impossibility of marriage by same-sex persons, but there is further legal uncertainty, as the existing normative acts do not determine the legal consequences of the change of sex by one of the spouses in family relations. The protection of the rights and legitimate interests of children born in such a marriage or of persons who have registered a marriage after a change of sex in the application of artificial insemination methods is a serious problem of sex change by one of the spouses during marriage. The possibility of qualifying a parent 's sex change as a basis for restricting parental rights is analysed. The author tried to resolve these issues and made proposals to improve the legislation

This article examines the possibility of applying the institution of joint bankruptcy of spouses in the Russian Federation. The legal basis for the development and existence of this institution is considered in detail. The inconsistency of judicial practice on the issue of joint bankruptcy of spouses is analyzed in detail, the position of the courts of the Russian Federation on this issue is examined. The advantages of the introduction of this procedure are revealed. A historical excursion into the history of the issue, analysis of both scientific literature and law enforcement practice, including the position of the Supreme Court of the Russian Federation, allowed the author to come to the conclusion that it is advisable to apply the joint bankruptcy procedure in certain cases, which will allow us to talk about procedural and material savings.

In this article, the lawfulness and expediency of attributing information to the objects of civil rights are considered; the issue of regulating information relations by civil law norms is studied. The problems of extending the regime of ownership of information are identified and disclosed (including in the Appendix to the individual powers – ownership, use, and disposal of information). It is proved that information can be the object of civil legal relations. The questions of correlation of information with property, results of intellectual activity and means of individualization, non-material benefits are considered. The author's position of determining the place of information in the system of objects of civil rights is formulated.

The article discusses approaches to determining the legal nature of a notice on the sale of a share (shares) of an economic company, assesses whether this notice is an offer, analyzes the development of legislation on the qualification of a notice on the sale of a share (shares) as an offer in limited liability companies and joint-stock companies. The article also reflects the positions existing in legal science regarding the legal qualifications of such a notice and the uneven development of judicial practice in relation to limited liability companies and joint-stock companies. Based on the analysis of the provisions of the Civil Code, the author revealed the unreasonableness of the qualification of a notice on the sale of a share (shares) as an offer and proposed other options for the legal qualification of this institution.

The author of the article aims to determine the role of metonymic hyphenation in the reflection of one of the most important marketing parameters - product category. The analysis is carried out on the basis of advertising slogans of the «Automobile» category. The ways of representing information on a product category using various metonymic models are identified: indirect indication, highlighting key features, mentioning the brand name, known as a representative of the product category. It is noted that each of these methods is characterized by one or more types of metonymic transfer, the main ones are the quality of the goods → goods, brand name → goods. These are types that are specific for advertising and one of the most frequent, which indicates the nonrandomness of their use in creating advertising slogans and reflecting marketing parameters.

The article analyzes modern English spam letters, in particular it studies language means of manipulating the audience. The analysis is based on 100 samples of English spam emails selected in the Internet by a continuous sampling method. The methods of contextual and linguostylistic analysis are applied to systematizing multi-level means of manipulation. Besides, the overall effect of these means on the recipient is described. Manipulative techniques are distinguished on all the levels of textual organization including morphology, vocabulary, syntax, as well as at the level of stylistic organization of the text. In addition, the article traces the correlation between specific language means and manipulation tactics based on the appeal to the basic human needs.

In the given paper we have studied the features of the functioning of legal terminology in newspaper publicistic discourse using the example of English-language media. The purpose of this article is to reveal the lexical and pragmatic features of the use of legal terms in the English-language newspaper and journalistic discourse. In the course of the research, the basic concepts of discourse, newspaper-journalistic discourse, journalistic style, term, terminology, legal terminology were analyzed. The linguistic features of the English-language newspaper and journalistic discourse, as well as the specifics of legal terminology in the English-language media, were considered.

The study also showed the communicative conditionality of the use of legal terms in newspaper and publicistic discourse. Legal terms in newspaper publicistic discourse, as a rule, give the messages authenticity and objectivity, which are important for informing and convincing readers. Skillful manipulation of legal terms is one of the means of achieving certain private goals. In newspaper publicistic discourse, journalists, skillfully introducing the necessary terms and accompanying them with their own comments, combining them with specific common words or, on the contrary, with special words, implicitly, and sometimes quite explicitly convey important axiological information, and also form public opinion and create bright author's images and associations.

This work is devoted to the study of linguistic features of English-language news texts at the morphological, lexical and syntactic levels. At the morphological level, the news text is marked by an abundance of passive verb forms and constructions with the passive participle II, as well as with the сontinuous verbal forms. At the lexical level, there are terminological units, ergonyms, and anthroponyms. The high cliched content of news texts is particularly emphasized. At the syntactic level, there is an abundance of narrative sentences and a variety of sentence types, including simple, compound, and compound sentences, as well as mixed-type sentences. The authors also analyze the structural components of the news text. The article provides a comparative analysis of the features of English-language and Russian-language news texts from the Internet portal www.BBCNEWS.com.

This work is a study of the formation and functioning of color designations in the ontogenesis of the child's speech ability. As a result of the analysis and systematization of the collected material, two lines of classification of color names and their shades in child speech were determined: lexical-grammatical and functional-pragmatic, reflecting the level of speech and cognitive development of the child. It is established that in child speech adjective names naturally is dominated among color lexemes. Children are able to create occasional color nominations and use color vocabulary to express an emotional assessment of an object or phenomenon. Typologization of the age stages of the development of color vocabulary in child speech is carried out. It is established that the child learns colors and their shades for 10 years.